Gold Medal adds Aruba and Turks & Caicos in new-look brochure

Gold Medal has brought out its new look Caribbean, Mexico & South America brochure featuring new destinations Aruba and Turks & Caicos.

The launch comes as the trade-only operator reports strong growth to destinations in the brochure, with Barbados its top seller in the region in 2023, with 42% growth year on year, and Mexico, which has enjoyed a 15% sales rise.

Launch packs of the 124-page programme, which also include a guide and window posters, have been sent out to 200 of the dnata-owned operator’s top selling agents in the UK.

The brochure, launched today (May 25) for stays in 2023 and 2024, has 92 properties, nine tailormade touring itineraries and 27 properties.

The launch is being supported by a trade campaign, to run until July 6, offering booking incentives for agents such as double Farebank Rewards on Caribbean, Mexico and South America bookings in the period, plus the chance to win a fam trip place to Grenada.

The campaign will highlight offers from regional airports, which will be available in window poster and social media formats as well as a full e-shot and social media schedule. All assets will be available through a dedicated campaign microsite for agents to use.

The operator hopes sales to its newly-added destination of Aruba will be boosted by British Airways’ new year-round route from London to Aruba.

GM23 Brochure Pages_Mock up_Caribbean

It is also offering a dedicated South America section showcasing nine new itineraries from the operator’s touring brand Incredible Journeys. This includes Inca Trail trips and a new eco tour, focused on experiencing the hidden areas of the Costa Rica in central America.

Dnata Travel Group trade marketing director Sarah Lancashire said: “We are excited to launch this new brochure, which reflects the new look of Gold Medal’s brochures, and brings them in line with the overall brand refresh.

“With a clean and simple design to promote properties and their key highlights, there’s a real focus within this new brochure on curating bespoke holidays tailored to the specific needs of our customers.”

On the back of recent holiday trends Gold Medal has also included itineraries and options to cater for clients looking for gastronomy and culinary experiences, experiential attractions and larger suites and villa-style accommodation.

Head of product west Mark Henderson said: “We really want customers to be able to enhance their holidays and make memories to last a lifetime.”

Extra information on experiences in resort are included in the destination introductions within the brochure. Experiences include a visit to Pink Flamingos at the private Renaissance Island in Aruba; a visit to Harrisons Cave Eco-Adventure Park in Barbados; and Shirley Heights in Antigua, where customers can enjoy a barbecue and live music whilst watching the sun set.

Henderson said a growing trend for families of all sizes to spend more quality time together had increased demand for larger suites and villas.

As a result the brochure includes more resorts with larger accommodation, he said. These include The Sands in Barbados; The Shore Club in Turks & Caicos; and St Peters Bay Luxury Resort & Residences in Barbados.

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